‘Good Life, Live It Well’
By Jamila Akweley Okertchiri
The Ghana Health Service in collaboration with USAID and other partners have launched the ‘Good Life, Live It Well’ campaign in Accra.

The campaign which is intended to trigger health awareness, healthy living and good life among Ghanaians is a new health promotion which involves an over arching communication strategy which is to bond the benefits of good health to the attainment of good life.

Presenting the good life campaign materials Mr. Ian Tweedie Chief of party BCS Project stated that the campaign consists of three stages.

The first stage which he said ended on the 26th of November2010 saw good life community volunteers going through Takoradi, Cape Coast and the Greater Accra Region to create awareness of the campaign by asking the members of the community “what is your good life?” as well as giving them good life polo shirts and fliers.

The second stage which he said begins from 26th November to January 2010 will consist of radio talk shows, television programs, press adverts, posters, songs, fliers and signboards about good health practices. He said “the second stage is to encourage the general public to seek good health practices in order to enjoy their good life”.

The third stage which begins form January and beyond is to provide specific health messages to various health issues, broaden the specification of organizations in the public and private sector interested in the good health program and to strengthen the good life campaign and agility through on going activities. He said “the activities to strengthen the good life campaign will include the good life quiz show, good life television game show and good life radio and magazine shows.

Speaking at the launch, Dr. Elias Sory Director General of the Ghana Health Service said that motivating people to take up preventive measures to avoid disease and creating a unifying theme under which the Ghana health service can address a broad range of health topics are the challenges the campaign will be addressing.

He further stated that as a start the campaign will introduce a core set of things that can be done to dramatically reduce the risk of contracting some top causes of diseases and death in Ghana.

In conclusion he urged Ghanaians to start with good health practices that are most relevant to their lifestyle and their stage in life and then build on them over time, this he said will help Ghanaians to achieve and enjoy the things that they want in life: their good life.

Pix saved in new daily as Good Life.
Pix 2 saved in new daily as Good Life 2 (Insert)

Caption: from left Dr. Elias Sory, Dr. Gloria Quansah-Asare, and Dr. Cherl Anderson (country director of USAID). (Insert Mr. Ian Tweedie)